Ep 01: Profit Advisory For Business Owners with Steve Wilkinghoff

MBA Chartered Professional Accountants see business owners as the most important people in the world; they see the flaws of the traditional accounting model and want to put the MBA Way to work to grow your business and your life. Welcome to The MBA Way podcast.

Host, Erik Solbakken interviews Steve Wilkinghoff, CPA Business Intelligence Officer and author of Found Money. Steve shares about his career and when his vision for a focus on profit became clear. National firms didn’t see eye to eye with him on the importance of increasing profit for business owners. Now, teamed up with Erik, they have created Profit Advisory, a new service for business owners.

Profit Advisory consists of three prescriptive focuses.
1. The team analyzes your unique data.
2. Receive a totally customized dashboard for your business focuses.
3. Monthly check-ins with Red-Yellow-Green actionable profitability steps.

Business owners make the world go round – Erik and Steve see that and want to do everything they can to increase profit through the 360 of their lives. Reach out to Erik at MBACPA.CA for more information.

What’s Inside:
•The difference in vision between national accounting firms and the MBA way.
•Why business owners are so important.
•The three-step formula of Profit Advisory.

Today’s Guest:
Steve’s background has evolved from CPA and partner in a national accounting firm to bestselling author and business analytics expert. Steve brings more than 20 years of analyzing small and mid-sized companies to find additional profit opportunities. His work includes projects inside private equity firms, operational and CFO roles and advising small and mid-sized private companies. Along with a variety of companies, his work has also spanned the globe – from South Africa, Australia, New Zealand, the UK, Ireland, Romania, the USA and of course, Canada. He has an obsession with helping small and mid-sized companies succeed at becoming more profitable. His Data-Driven Framework guides companies to smash through the Data-Driven Barrier and outperform and outcompete their less data-driven competitors by finding overlooked profit opportunities using their data. This framework has become the hallmark of Profit Advisory Formula, the company he co-founded. Steve has a fondness for working with growth-oriented small and mid-sized companies and several clients have been recognized with membership on lists such as Inc. 500, Profit 500, Profit Hot 50, Venture 250, and Canada’s Best Managed Companies. When he’s not geeking out about frameworks, profit analytics techniques and data models, you will find him spending time with his family, traveling overseas, or enjoying a nice pint of craft lager. If you want a laugh, ask Steve about the time he was delivered to his Liverpool hotel in a police car, with lights and sirens on, after being mistaken for a mobster.

Mentioned In This Episode:
•MBA CPA: http://www.mbacpa.ca