In this follow-up conversation with Krista Clive-Smith, we dive deeper into personal branding and its critical role in shaping your life and career. If you missed Part 1 (Episode 18), we recommend starting there, where we introduced two foundational frameworks, The Triangle and The Model.
Krista highlights that personal branding is the business model of the future. It’s your ultimate competitive advantage—something nobody else can duplicate. Your unique essence, experiences, and purpose form the cornerstone of this strategy.
Krista walks us through a powerful Venn diagram with four intersecting circles: Innate qualities, Learned skills, Life experiences & adversity, and finally Desires & calling. At the very center, these align to reveal your pathway to Purpose. Krista encourages you to explore your intuition, trust your hunches, and take small but meaningful risks. The changes might not be drastic—often, they’re small shifts that create a big impact over time.
Krista reframes the concept of a career, reminding us that it’s not just a job—it’s the body of work you create throughout your lifetime. She challenges us to align (and realign) our life choices to reflect the season we’re in and the life we want to lead.
Krista emphasizes the importance of answering three questions to shape your personal brand and career path:
—What life do you want to lead?
—What business do you want to be in?
—Who do you want to serve?
The first two questions are deeply interconnected, continually reflecting and influencing one another. As for the third, Krista suggests that the people you’re meant to serve are often a former version of yourself—someone who needs what you’ve learned along your journey.
Personal branding isn’t just about what you do; it’s about who you are and how you can create a meaningful impact in the world. Step into your purpose with courage, align your work with your calling, and watch your life and career transform.
What’s Inside:
—What is the business model of the future?
—The competitive advantage of the unique YOU!
—A venn diagram toward purpose.
—Three critical questions of alignment.
Mentioned In This Episode:
—Krista Clive-Smith: https://www.kristaclivesmith.com/
—MBA CPA: http://www.mbacpa.ca
