Maximizing your PR visibility is all about leveraging on-screen opportunities to tell your story effectively—and Kerry Barrett is here to help you master it. With more than 20 years in the news industry, from small-town Texas to big city NYC, Kerry has the on-camera experience. She breaks down the difference between advertising, where you “pay to play,” and PR, which is about earning media publicity through your expertise. In this exploratory meeting, Kerry breaks down the essentials of using on-camera PR to your advantage.
One of the biggest obstacles entrepreneurs face in PR is crafting a pitch that resonates. Many pitches fall flat because they’re framed from a marketing perspective rather than a news angle. The key, Kerry explains, is to focus less on yourself and more on what value you bring to the audience. It’s about telling the story behind what you’re trying to accomplish and framing your pitch in a way that grabs attention. Thoughtful interview preparation—complete with layered answers, impactful sound bites, and a clear focus on three main takeaways—makes all the difference.
Kerry also emphasizes the importance of adaptability. The interviewer likely isn’t an expert in your field, so it’s up to you to steer the conversation. Pivot questions as needed and avoid overwhelming the audience with information. Instead, highlight your three core points, ensuring your audience walks away with the message you want to deliver. For more personalized training, Kerry offers a one-on-one video coaching course. Reach out to her on LinkedIn to get started!
What’s Inside:
—How to maximize your PR visibility.
—What’s the difference between advertising and PR?
—How to effectively pitch a PR opportunity.
—How to pivot questions for your best interview yet.
—The rule of 3 when it comes to sharing information with an audience.
Mentioned In This Episode:
—kerry@Kerrybarrett.com
—Kerry Barret on LinkedIn: https://www.linkedin.com/in/KerryBarrett
—Kerry Barrett on Instagram: https://www.instagram.com/IAmKerryBarrett/#
—MBA CPA : http://www.mbacpa.ca
